How we measure what’s working

We count landing visits, clicks on signup and example controls, whether someone opens or continues with a draft, signup steps, and whether a new account saves its first memory. This helps us find problems with getting started.

A random identifier is kept in your browser tab for up to 24 hours. We store timestamps, a broad source such as Pinterest, Instagram, search or a printable, a short campaign label, and which landing page version you saw. If you create an account in the same browser, we link that visit to your account identifier to count confirmation and your first saved memory.

These measurement records do not contain your email, IP address, children’s details, photos, or message text. They stay with Lillepost; we do not send them to Meta. Records older than 90 days are removed when the measurement service next receives a visit.

We skip this measurement when your browser sends Do Not Track or Global Privacy Control. Blocking browser storage also disables it. You can still use Lillepost.

Questions? Contact Cathrine.